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A powerful experience, much more so for a largely unsentimental approach that does not forget its raison d'être.

Featuring an impressive lead performance from pint-sized Spanish language star Gael García Bernal and welcoming back his regular muse Alfredo Castro, Larraín has successfully sculpted his most commercially-appealing film to date.

This purposefully low-tech approach results in a film with a lot of light. Too much, perhaps, for the contemporary eye, but it captures the optimism of the time as well as Saavedra's rainbow-laden ads.

Nonetheless, this is a rigorously drawn account of a remarkable coup that delves shrewdly into the machinations of political marketing.

In fact, for all its good cheer, what gives Larrain's movie an emotional undertow is its suggestion that while Rene's marketing strategy may work, it may also be a double-edged sword.